Building Community - Demonstrating Inclusion with Madison College’s Goodman South Campus

Description: Madison College wished to assist the underserved of Dane County and invited community members to discuss their needs. This input was instrumental in confirming the location of the new Goodman South Campus, the programs offered, and the need for cultural expression within the building. The project was funded by private donors through an expansive fundraising effort initiated to avoid taxing those it sought to help. This case study will review the project process and how the diversity of the surrounding community is told through branding and environmental graphics.
  • Date:Tuesday, November 10
  • Time:4:00 PM - 5:00 PM Eastern Daylight Time
  • Session Code:ES20TC3
  • Audience:Architects & Designers, Educational Institutions
  • Credit:AIA LU
  • Learning Objective 1:Learn how to activate spaces with educational displays of local cultural groups.
  • Learning Objective 2:Discover how community engagement positively influences project outcomes.
  • Learning Objective 3:Find out how to integrate community input into a fast-paced project.
  • Learning Objective 4:Learn about the program and design elements of Madison College Goodman South Campus.
Steven Kieckhafer
Plunkett Raysich Architects, LLP
Linda Moses
Plunkett Raysich Architects, LLP